|
When did you first become a member of eBay?
I became a member of eBay in August 04. I only became a member with the
intention building an eBay business. My primary reason to do so was
because I had great difficulties finding trendy and funky plus-size
clothing for myself. So I decided to start a business in plus-size
clothing to fill an obvious gap in the market and I used eBay as a
vehicle to get it off the ground.
How long did it take before you decided to specialise in your chosen
field?
I knew which field I wanted to specialise in before I joined eBay. I
planned what I wanted to do beforehand and started with a distinct goal
in mind: to become the biggest and best in my field. I succeeded to
become a Titanium PowerSeller within 4 months of starting my eBay
business
Was it a struggle to build your business?
No, I found it rather easy, because I enjoyed it so much. The thrill of
seeing your products being sold and sometimes fought over in auctions is
fantastic. Of course, there was a rather steep learning curve in getting
to grips with the eBay selling side, but after I started using Turbo
Lister and other tools, things became easier and I could concentrate
more on buying the products that I knew were marketable on eBay.
Has opening a shop improved your sales on eBay?
Opening the shop was an important stage in the development of my eBay
business. It was one of the tools that really helped me to crank up my
sales. It is also an economical way of selling your stuff by directing
potential clients to it.
Do you have your own website?
When I started my business, I bought a domain name
www.biggirlswardrobe.com and I routed traffic from my website to my
eBay shop. Now I am one year in business, I have decided to go live with
my website for the simple reason that there are potential clients out
there whom, for whatever reason, I cannot reach through eBay.
Do you trade elsewhere, or purely on-line?
My business has grown in a few directions. Primarily it still revolves
around being an on-line mail-order business, but I also started to do
wholesale for a few 3rd party shops and I am planning to open
my first high street shop in what I hope one day will become a retail
chain.
Would you class this as your job, or is this a way of making ‘extra’
money?
My eBay business is a full time exercise, not just for me but also for
several people who I now employ in my company. I left a very good job as
a senior buyer for an international retail chain after only one month of
doing business on eBay. I have never looked back and I really enjoy both
the considerable financial rewards and the freedom of being my own boss.
Have you ever had any bad experiences with customers and if so, would
you care to elaborate?
We all have some good and less good experiences with clients on eBay.
There are always people who do not follow the rules properly and get
themselves into trouble at our expense. Like all of us, I have been on
the receiving end of some totally unfounded negative feedback; we take
that into our stride and I personally prefer to look at the 10,000 plus
positive feedbacks I have received in my first year.
What advice would you give to anyone who is fairly
new to eBay
and what advice would you share with members who
are already established?
My main advice would be: Communicate with your clients, answer questions
as soon as you can. If you don’t answer within a few hours, you will
have lost a sale, as the person will have gone to your direct
competitor. Dispatch your sold item(s) the same day or if it is too late
in the day to make the post, make sure you mail them the next day and
spend 10p or so on a professional mailbag. If you get it there quickly,
people will definitely come back to you for more. Repeat business is a
wonderful way to build your eBay business. Part of my success is based
on communicating with my clients at any hour of the day (in my case
often the night as well), and getting the goods to them within 48 hours.
Take your eBay business seriously. Whether you sell one item per day or
a thousand, make sure you give your client the best possible service. If
necessary, work 7 days per week to develop your business; you will soon
see the rewards.
Would you be able to offer subscribers any sort of discount if they shop
with you? (just skip this if it’s not something that you can offer)
My prices are already very attractive!
Is there anything else that you would like to add?
My
first year on eBay has been a wonderful experience. I have been
fortunate to find through eBay a way to create a prosperous and
profitable business for myself. I can highly recommend doing it. There
really is a world-wide audience for your goods. My company now regularly
sells through eBay to clients in the USA, Canada, Australia, South
Africa and most countries in Europe. If you do it well, eBay can make
you money and can turn you into a successful entrepreneur and business
woman.
|